In this case, TV3 cared to mention what Big Data can do to avoid collapse and reduce the discomforts in Barcelona city, when citizens take public transport. Bismart, one of the most important Big Data companies, has been responsible of opening this new proposal that would improve the uncomfortable crowds on public transport during peak hours.
From its technology initiative, many citizens could avoid using public transport during certain hours, depending on the day, as the software is able to integrate different data, including the most problematic hours and the main events in Barcelona. Information that, once again proposes a technological alternative that benefits and avoid inconvenience to citizens.