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The technological company Bismart, led by Albert Isern and specialized in Big Data and Open Database, presented at the Mobile World Congress its newest software, Face and Emotion Recognition, a unique digital tool, based in the Microsoft cloud.

This idea aims finding hidden behaviour patterns, uncovering new customer segments and identifying shopping behaviours. However, the project emphasizes in the tourism sector. Through a complete facial recognition, the tool provides possible plans in the Catalan city, that could interest the user, depending on his mood and, of course, of his age.

The procedure is based on an image scan and a face recognition through machine learning and Bismart’s particular Business Intelligence methods. If you would like to learn about this remarkable application, check out Bismart’s website and try it for yourself, with your own Twitter account.

Big Data by Bismart at the Mobile World CongressBismarts business intelligence tools at the congress