Multinational Retail Company
Cross & Up Selling Analysis
“The leading global travel retailer” operates duty-free and duty-paid stores at airports, cruise ships, seaports and other tourist locations.
- Loading the sales ticket data
- Sales analysis: amounts, number of items, assortments … by day of the week, month, family, brand and item.
- Generation of the suggested articles matrix
- Presentation in a dashboard in Power BI
- Automation of the data acquisition process
- Informed commercial team
- Increase in ticket value