Multinational Retail Company
Cross & Up Selling Analysis
“The leading global travel retailer” operates duty-free and duty-paid stores at airports, cruise ships, seaports and other tourist locations.
GOAL
Analyze the shopping cart with historical store sales data to provide store personnel with a system of up-selling and cross-selling recommendations for a subset of their main products.
STRATEGY
- Loading the sales ticket data
- Sales analysis: amounts, number of items, assortments … by day of the week, month, family, brand and item.
- Generation of the suggested articles matrix
- Presentation in a dashboard in Power BI
RESULTS
- Automation of the data acquisition process
- Informed commercial team
- Increase in ticket value
