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Aser Murias Camp Nou

Aser Murias, CTO at Bismart, has been interviewed by Diari d'Andorra about the role of artificial intelligence in business transformation.

In the interview, Aser highlights the fundamental role of artificial intelligence (AI) as a driver for business transformation. Although AI is not a new technology, its continuous evolution keeps it trending, especially relevant today thanks to the revolution of generative artificial intelligence.

Murias points out that the durability of AI is due to the exponential increase in data volume and the rise in computing power needed to process it. The interview discusses how AI is already being applied in companies across all sectors and sizes, highlighting specific examples such as the financial sector, where the use of bots is very useful for customer service, in addition to AI algorithms for fraud detection and prevention. The significant transformation of the tourism industry through AI solutions like Bismart's Hotel Management Dashboards, which integrate predictive analytics for more efficient management of hotel chains, is also emphasized.

In conclusion, Murias emphasizes the importance of AI in improving customer service and underscores the need to identify areas where AI can add value, thereby exploring opportunities for a positive and sustainable long-term impact.

You can read the entire article in Diari d'Andorra.