Retail and Consumer Goods Sector Insights

Retail companies operate in a highly competitive market characterised by fluctuating prices, increasing supply, globalisation and diversification. In this environment, differentiation, customer experience, sales and marketing strategies make the difference.

Bismart leverages technology and data to create solutions aimed at comprehensive customer insight, optimising customer experiences and improving touch points and communication channels. From data analysis we obtain valuable insights that allow retail companies to focus their commercial efforts on strategic customers, discover what products and services customers need and prefer, make future predictions ahead of market trends and implement strategies to increase sales and profitability.

Technology

Prediction and identification of technical failures in operating systems through advanced and adapted analysis models
Comprehensive and customised business intelligence and reporting strategies (customised dashboards)
Managing and optimising operations and performance through intelligent, automated and predictive technologies
Logistics integration and system interoperability solutions
Improving the functioning of communication channels and all touch points of the shopping experience in the digital/physical ecosystem
Implementation of sales planning models
Stock management

Client

In-depth knowledge of the customer portfolio, their behaviour, needs and consumption habits through advanced data analysis and customer analytics based on insights
Knowledge and optimisation of the shopping experience and customer experience
Omniexperience strategies
Implementation of predictive analytical models on consumer behaviour, life cycle and consumption habits
Automated customer segmentation strategies
Definition of buyer personas, target customers, strategic customers and diversification and concentration of the customer portfolio
Development of integrated customer-centric and customer intelligence strategies