Tourism & Leisure

Tourism & Leisure

The tourism sector is going through a period of high instability marked by demand shortfalls, increased competition and economic uncertainty. In this context, in-depth customer and market knowledge, predictive analytics and customer-focused strategies are essential.

Bismart has a long history of working with multinationals in the sector. Experience has provided us with a deep understanding of the issues, challenges and strategies needed to improve tourism companies’ performance. As experts in the dynamics of the industry, we leverage technology and data science to develop specific solutions —such as Hotel Management Dashboards— aimed at performance enhancement, growth strategies and increasing profitability.

Key Factors

Financing

Decrease in income
Need for new investments related to sanitary safety measures

Market

Implementation of demand forecasting and market trends models
Sectoral uncertainty
Need for control and risk identification models
Optimization of ratios between prices and rooms

Metodologies

Need to reinvent commercial and marketing strategies by promoting innovation, creativity and differentiation
Investment in process streamlining and interoperability

Technology

Urgent incorporation of new technologies and digitization
Need for investment in technological solutions and data leverage
Demand for innovation in business intelligence
Growing importance of social networks

Client

Significant changes in customer consumption habits: deseasonalization
Need for improvement of contact points and communication channels
Reinvention of commercial and marketing strategies
Greater relevance of customer-centric strategies
Need to increase occupancy rates and average revenue per client.

Legislation

Strong regulatory restrictions on prevention against Covid-19
Inactivity or decreased activity

What do we offer?

Financing

Strategies for reorientation of resource use

Market

Predictive analytics models: demand and market trend forecasting
Occupancy optimization using predictive occupancy algorithms

Metodologies

Definition of more effective commercial and marketing strategies adapted to each client – Kale
Process automation and optimization
Streamlining of methodologies and work routines reorientation
Risk forecasting and identification using artificial intelligence and predictive analytics models with cognitive capabilities

Technology

Improved management, control and monitoring of business performance through specific solutions (Hotel Management Dashboards)
Data analysis and advanced reporting
Adapted business intelligence strategies
Implementation of complete solutions for data integration, interoperability, data governance, data management and data quality
Digitalization and optimization of the presence in social networks – Kale

Clients

New methods of reaching the customer: optimization of touch points and customer experience – Kale
Increased customer knowledge and insights through Customer Analytics and segmentation strategies – Kale
Development of customer-centric strategies – Kale
Strategies to increase direct channel sales and average spend per customer – Kale
Revenue and profit margin increasement strategies – Kale
Clustering and customer segmentation strategies. – Kale
Optimization of marketing and communication campaigns – Kale